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Anneli´s story

It was in the late 90´s, that Anneli Hellström, pregnant yet still with a
craving for nicotine, decided to create an alternative to nicotine based snuff.

Drawing on her experience with health food products, Anneli´s
research and experiments finally resulted in a mixture of dried
herbs, spices and flavourings that met her expectations. It
resembled snuff. It tasted good.

The Choice recipe was born!